Van Halen Classic Featured In Super Bowl Commercial
Instead, an isolated vocal track of singer David Lee Roth is set against images of the car, which will become available this spring for the sum of $156,000. Los Angeles ad agency MullenLowe U.S. created the commercial after reviewing a variety of songs from different genres.
"Ultimately we knew that we wanted this to be a rock song," says Leila Cesario, the national advertising manager for American Honda's Acura division. "The Super Bowl is a big American platform. It needed a big American band that screams excitement."
The Van Halen ad marks Acura's first Super Bowl commercial since 2012, when comedians Jerry Seinfeld and Jay Leno dueled over the first NSX to come off the production line.
"Runnin' With The Devil" was the second single issued from Van Halen's groundbreaking 1978 self-titled debut album. Watch the Acura commercial here.
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