.

Def Leppard Releasing Their Own Beer For Summer Tour

05-15-2018
.
Def Leppard

(hennemusic) Def Leppard will launch their own Def Leppard Pale beer brand on their co-headlining tour of North America with Journey, which will begin in Hartford, CT on May 21.

The UK rockers have teamed up with Seattle, WA-based Elysian Brewing on the beverage, whose can was designed in tribute to the 30th anniversay of the group's "Hysteria" album and "was brewed to fuse the infamous malt bodies of British ales with the mysteria of Pacific Northwest hops."

"It tastes great - that's the most important thing I can tell you," singer Joe Elliott tells Billboard. "I would pass on doing an interview about this if I didn't like it. That to me is the most important thing," adding, "we're not going to drink it just because we put our name on it."

Def Leppard Pale will be on sale starting May 23 at the 2018 tour's second stop at the Times Union Center in Albany, NY, and will be available in 16oz cans and on draught at most concert venues and select restaurants, bars and pubs near the venue.

"There's no cut off time on this," says Elliott. "If it takes off and people like it, it can be around. Iron Maiden has a beer named Trooper and they've done really well with theirs. We have to see if we can match that. It's been around five years or so by now, so there's a long way to go to keep up with them and all these other people [with branded alcohol such as] Jimmy Buffett.

"We don't know what kind of legs it's going to have -- come back to me in a couple years on that one, I'm not gazing into a crystal ball right now." Read more and see the promo video here.

hennemusic is an official news provider for antiMusic.com.
Copyright hennemusic - Excerpted here with permission.

Def Leppard MP3s, CDs, DVDs and more

Def Leppard T-shirts and Posters

More Def Leppard News

Share this article

Share on Facebook Share on Twitter Pin it Share on Reddit email this article


Related Stories
KISS, Springsteen, Queen, Journey Lead AXS TV's Rocktober Concert Specials

Def Leppard Share 'Just Like 73' Live Video

Def Leppard Share Video Of Rock And Roll Hall Of Fame Visit

Def Leppard Homecoming Concert Set For Release

Def Leppard's 'Photograph' Gets Armand Van Helden Remixes




advertisement