Steven Tyler Super Bowl Commercial Preview Goes Online
Adweek reports the commercial, which will air during the second quarter, was inspired by the apparent trend of Skittles fans making things (pictures, recipes, stop-motion films, etc.) out of the rainbow-colored candies.
The commercial is part of Skittles' "Root For The Rainbow" Super Bowl 50 campaign, which includes the company giving away 100,000 free packs of Skittles to fans if a rainbow appears over the game in San Francisco on Sunday. Use the the hashtags #SkittlesRainbow and #Contest prior to kickoff to qualify for the goodies.
The candy maker recently created "a custom, one-of-a-kind Skittles covered microphone for Steven" as a thanks for his work in the commercial. Check it out here.
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