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Steven Tyler Super Bowl Commercial Preview Goes Online

02/03/2016
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(hennemusic) Steven Tyler stars in a Super Bowl commercial for Skittles and the candy company is sharing a first look at the ad ahead of the February 7 event. The ad shows Tyler checking out a portrait of himself made of Skittles - and he's not too thrilled.

Adweek reports the commercial, which will air during the second quarter, was inspired by the apparent trend of Skittles fans making things (pictures, recipes, stop-motion films, etc.) out of the rainbow-colored candies.

The commercial is part of Skittles' "Root For The Rainbow" Super Bowl 50 campaign, which includes the company giving away 100,000 free packs of Skittles to fans if a rainbow appears over the game in San Francisco on Sunday. Use the the hashtags #SkittlesRainbow and #Contest prior to kickoff to qualify for the goodies.

The candy maker recently created "a custom, one-of-a-kind Skittles covered microphone for Steven" as a thanks for his work in the commercial. Check it out here.

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