.

Alter Bridge's Mark Tremonti Adapting To Different Musical World

12/19/2016
.
Alter Bridge

(Metal Hammer) Alter Bridge's Mark Tremonti says the changing face of the music business means the band have to find additional revenue streams. With record sales at an all time low for artists across the genres, live shows and merchandise are more important than ever. And additional ways of making money - such as meet and greet sessions with fans - have been added to the mix to make up for the loss of revenue.

And Tremonti says he even gives guitar lessons while on the road with Alter Bridge. He tells From Hero To Zero: "Records don't sell as much anymore, so bands like us rely on live ticket sales, merchandising. It's a different world.

"You just have to work harder. I personally give guitar lessons on show days. We used to not have these big meet-and-greets, now we did just the other day, we had 150 people at our meet-and-greets for VIP packages. You just have to put in the time, but the good thing about it is you get better personal relationships with your fans.

"You see some of the fans throughout whole tours and they're fans for life." Watch the full interview here.

Metal Hammer is an official news provider for antiMusic.com.
Copyright Metal Hammer - Excerpted here with permission.

advertisement

Alter Bridge Music, DVDs, Books and more

Alter Bridge T-shirts and Posters

More Alter Bridge News

Share this article

Share on Facebook Share on Twitter Share on Google+ Pin it Share on Reddit email this article


Related Stories


Alter Bridge Streaming 'Last Rites' Lyric Video

Alter Bridge And Slash Frontman Myles Kennedy Completes New Solo Album

Alter Bridge Announce New EP and Release 'Native Son' Video

Alter Bridge Frontman Myles Kennedy Working On New Album

Sevendust, Alter Bridge Supergroup Projected Finish New Album

Alter Bridge Cancel Summer Euro Tour

Alter Bridge Release 'Metalingus' Lyric Video

Alter Bridge Salute Covid-19 Frontline Workers With New Video

Alter Bridge Postpone Spring Headline Tour

Alter Bridge Announces Walk The Sky Spring US Tour