(hennemusic) Sammy Hagar was awarded the first accreditation of Honorary Ambassador of Los Cabos, Mexico during the municipality's first Medal of Honor during a January 5 ceremony presided over by Secretary of Tourism, Economics and Sustainability in Baja California Sur Rosa Maribel Collins Sánchez, President of Los Cabos Oscar Leggs Castro, and Director of Tourism Donna Jeffries, at Plaza Mijares in San Jose del Cabo.
"Sammy Hagar has long been the unofficial ambassador to Los Cabos," said Leggs Castro, "and through this official designation, we look forward to strengthening our tourism brand and economic growth through his global appeal."
"Sammy Hagar's pioneering vision to create and invest in Mexican businesses, including Cabo Wabo Cantina, Cabo Wabo Tequila and Santo Tequila, have created countless local jobs and have enhanced Los Cabos' visibility as a travel destination," added Jeffries. "His unwavering dedication through good times as well as through immense challenges like hurricanes and the pandemic has been extraordinary."
Hagar - who first became a fan of the region in the early 1980s, years before it had the infrastructure to become a travel destination - would go on to write the 1988 Van Halen track, "Cabo Wabo", and launch the flagship Cabo Wabo Cantina in Cabo San Lucas in 1990 and promote it through his annual series of Birthday Bash concerts at the venue; the brand has since expanded to locations in Las Vegas and Hollywood.
"Being honored for anything in Los Cabos is the same as being honored in my hometown," raved Hagar. "I will treasure this award will continue to do my part in bringing this, one of the most beautiful places in the world, to the rest of the world as your new ambassador of tourism." Celebrate by streaming "Cabo Wabo" here.
Sammy Hagar Rocks 'I Love This Bar' In Tribute To Toby Keith At CMT Awards
Sammy Hagar To Rock Tribute To Toby Keith At CMT Music Awards
Sammy (Hagar) Super Sunday Coming To TV
Red Voodoo Premiere 'Style' Video
On the Blue: New Horizons Cruise Days 4 & 5: Starship Lands on the Pearl, Alan Parsons Takes It Home
Kandace Springs - Run Your Race
On the Blue: New Horizons Cruise Day 1: Marbin Gets the Fun Started
Hot In The City: Prog Band Tu-Ner Coming to Phoenix
blink-182 Launching North American Stadium And Arena Tour
Watch David Gilmour's 'The Piper's Call' Video
Check Out Powerman 5000 'Dancing Like We're Dead'
The String Cheese Incident Take Fans On Epic 'Roll Around The Sun'
Watch Motley Crue's 'Dogs Of War' Video
Richie Sambora Returns With 'I Pray', The First Of Four New Songs
The Smashing Pumpkins Reveal New Guitarist
Linkin Park Top Hard Rock And Vinyl Albums Charts With Papercuts