The Who and Heinz Team Up For Beanz Meanz The Who

Bruce Henne | 04-12-2021

Share on Facebook Share on Twitter Pin it Share on Reddit email this article

The Who promo image

(hennemusic) The Who have teamed up with Heinz to launch a charity project in sync with the April 23 reissue of the band's 1967 album, "The Who Sell Out."

The project's cover art features Roger Daltrey holding a giant can of Heinz Beans while sitting in a bath full of the beans, while the record - a loose concept album including jingles and commercials linking the songs stylized as a pirate radio broadcast - features a track entitled "Heinz Baked Beans."

More than 50 years later, the two brands are reuniting to sell a limited-edition run of "Beanz Meanz The Who" cans, with proceeds from US sales raising funds for Teen Cancer America, while a series of UK cans will support the child hunger charity Magic Breakfast and cancer support charity Teenage Cancer Trust - Heinz and The Who's respective charity partners.

The US cans sold-out on their first day - April 12 - while a giant, hand-signed empty version of the limited-edition UK can is also being auctioned off for the charities via givergy.uk from Thursday, April 15 - Sunday, April 25.

"I don't know anybody who doesn't like Heinz Beanz, they're great," says Daltrey. "They're so simple; you put your eggs on, you put your toast on, you click your toaster, you time your eggs, and you put the beans in a pan, and it all comes together all in one lump. It's great. For someone who can't cook like me, it's the most magical breakfast you can have: poached eggs and beans on toast." Read more and stream "Heinz Baked Beans" here.

Related Stories
The Who With Orchestra Live At Wembley Coming Next Month

Neil Young Pays Tribute To David Crosby 'The Soul Of CSNY'

Stephen Stills Remembers David Crosby

Enter Shikari Announce New Album 'A Kiss For The Whole World'

Metallica Team With Fender Play For New Collection

News > The Who